Automation and neural networks: trends in contextual advertising Sofia Bondar...
The content of the article Yandex Direct: what's new Automation system "Minimum budget" Recommendations in Poison: new tips for performance and media campaigns Mandatory autotargeting for text and image ads (TGO) You can advertise vehicles in the product gallery Optimizing creatives for YouTube using AI Application of AI in contextual and targeted advertising Automation of advertising settings Generation of advertising content Speech recognition and synthesis Product recognition on video (near future) Autotargeting in 2024 How to work with auto targeting in 2024 Neural networks in Ya.Direct: is there a future? Will neural networks replace specialists? Is there a place for manually setting up advertising campaigns? Why is Yandex increasingly moving towards automation? Sofia Bondareva, contextologist at Kompleto, answered these and other questions about trends in the development of contextual advertising . Yandex Direct: what's new Technologies do not stand still, and Yandex Direct is also developing rapidly.Thus, of the recent changes, the most significant for Email Listbusiness are: Automation system "Minimum budget" It often happens that advertising campaigns “fade out” or simply cannot gain the momentum the business needs due to high competition in the contextual advertising market. To help you overcome the consequences of this competition, Yandex has introduced an automation system called “minimum budget”: it allows you to set the desired minimum expenditure for a calendar week, calculating the minimum bids for each auction. Automation and neural networks: trends in contextual advertising Image from the author's archive This can be useful to “disperse” a campaign that at some point “got out” or did not want to spin off from the very beginning. As we can see, Yandex is not hushing up the coverage problem, but is trying to solve it.
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Useful material on the topic: How contextual advertising works in complex niches Recommendations in Poison: new tips for performance and media campaigns The list of recommendations from Yandex has not only been replenished with new ones: they are now based on the history of your previous interaction with tips. That is, the system takes into account what you have previously used, and not only analyzes the current situation in advertising campaigns. For example, if you did not set the Metrics counter or accidentally deleted goals, a corresponding notification or recommendation will appear. Automation and neural networks: trends in contextual advertising Source Mandatory autotargeting for text and image ads (TGO) Previously, this option could be disabled independently.
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