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Marketing trends Return to index Final tips for your content marketing in Ten evergreen tips to guide your content marketing strategy When identifying and designing a post on a particular topic, think about long-form, high-quality content Once you've created a piece of content, make it ten times better, what Rand Fishkin of Moz calls " x content " , by delving deeper into the topic and enhancing it with videos, images and graphics. Quality content is helpful , based on real statistics or unique experiences, not available elsewhere Ask yourself what special areas of expertise or data you have internally that you can use to benefit your audience.
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