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Consider museums that do virtual tours or question-and-answer sessions with AI-powered guides. There are also brands that are offering virtual experiences via Facebook Oculus, the current consumer-ready virtual reality headset that’s slated to be an even bigger deal in the next years. 4. Lists as Graphics Another visual content marketing trend this year is using lists as graphics. Not only is it a great way to segment out important information in a manner that is much more visually appealing, doing this makes the information easier for your audience to share on social media.
If you aren’t sure why this C Level Contact List works so well, let’s break it down. In fact, it perceives graphics and images thousands of times faster than just a wall of black text on a white background. Thus, most people are able to consume the data a lot more quickly than just reading it in a paragraph or even a bulleted list. In addition, graphic lists or infographics give context to specific content. For example, a chart or data added to a list makes it easier to visually understand the angle or point you’re making with the content. You can also add background images and icons that set the data apart from the rest of the written content in your blog piece or article.
Many audiences love this, as it really does make it simple to break down large chunks of information into smaller, easier-to-comprehend pieces. 5. Gamified Visual Experience Plain graphics are out. Gamified visual experiences are in. What do we mean by this? Creating interactive content that gives your audience a reason to do something — whether that’s clicking a button, moving an icon on the screen, or flipping to the next page. The more interactive you can make your content, the easier it is to keep website visitors on the page for an extended period of time.
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