Data-Driven Student Success Strategies

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Jirada is the ninth acquisition of the digital marketing consultancy Labelium and the first in Spain, turning the Labelium Group into a º consultancy with more than , employees around the world. With the aim of knowing the internal decisions that have led both parties to make this decision, at MarketingDirecto we have been able to speak with Borja Pesquera and Albert Ros; Managing Director at Labelium Spain and co-founder and Executive Director of Jirada, respectively. What motivated Grupo Labelium to join with Jirada and what impact do you hope to achieve in the digital field with this investment in Spain?

The group's international growth strategy focuses on axes: geographic coverage, addition USA Student Phone Number List nt. In the case of Jirada, it fulfilled the previous points by giving us the possibility of increasing our presence in Barcelona, ​​starting to offer our national and international clients the entire portfolio of Jirada services, among which are: creative development, content creation and influencer marketing. In addition to adding to the group the great talent of the Jirada team led by Albert Ros and Iña Jiménez, its co-founders. What is Labelium's strategic approach when combining data, media and creativity with Jirada? Our objective is to develop a unique offer that combines the worlds.



Historically, both companies have been focused on offering results with a direct impact on our clients' businesses and we believe that it will be the starting and ending point of our entire joint strategy. What role does Jirada play in this union and how has it managed to grow over the years, especially in terms of its focus on liquid creativity? business from the highest part of the funnel, accompanying and adding to Labelium in each of the steps that our clients need to demonstrate that our entire scope of work has a direct impact on your p&l. We believe that the creativity of Jirada and the technical expertise of Labelium together with an agile, close and results-oriented DNA is a winning value proposition, and we are already realizing this in the first year of working together.