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Facebook changes its algorithm again to show fewer posts from brands.
Once again Facebook has changed the algorithm that regulates which posts are shown in users' update feeds.
The company confirmed the change in the criteria by which this algorithm is governed on April on its official blog . In the statement they mention that these developments will affect the scope of the content of the Company Pages.
From now on, Facebook will show more posts from contacts than from corporate pages in these feeds. The social network understands that contacts interact to a greater degree than pages and, therefore, their publications will be of greater interest to the user than the content published by companies.
Among the content that will be enhanced after Mexico Mobile Number List this new algorithm are photographs and status updates from friends. However, if a contact “likes” a page or publication or makes a new “friend,” this content will go lower than those previously mentioned.
This algorithm update follows the line of the previous ones, Facebook page administrators and Community Managers had already noticed a considerable decrease in the reach of their publications. On this occasion, Facebook wanted to add a message dedicated to these community administrators in its text: in some cases, the reach of the posts and the referred traffic may decline. Pages should continue to post things that interest their audience and use our Best Practices Guide .
There is no doubt that Mark Zuckerberg's social network makes these algorithm updates for its own benefit. Thus, any company that wants to reach its audience through the social network will have no choice but to promote its page and publications through its Facebook Ads ads manager.
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發表於 14:16:17