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Page Training Course Category Browse Activities Lectures Q&A Corporate Training Fishing News Search APP Register Login Brief Talk about this year’s Spring Festival Gala Implantation of Taro and Mao Talk about Attention - Comments Browse Collection Minutes B-side product managers need to consider products more C-end product managers need to consider more about the functionality, stability, security, compliance, etc of the product Every year during the Spring Festival Gala, major brand advertisements will be implanted This article uses the issues embedded in the Spring Festival Gala to analyze them from three aspects:


interaction, implantation and peripherals The quantity and depth of product placement in this year’s Spring Festival Gala have gone up by an order of magnitude Let’s look back at Tencent’s exclusive new media cooperation with CCTV’s Spring Festival Gala for 10,000 yuan According to WeChat’s official data, “The peak number of interactions during the 2019 Spring Festival Gala live broadcast reached 100 million times per minute The total number of Rich People Phone Number List red envelopes issued by WeChat reached 100 million, which is more than double that of 2018” " Later, the big companies started to cooperate with the hope of "you know nothing about the power of the Spring Festival Gala" In the Spring Festival Gala of 2016, Alipay DAU reached 100 million Since then, Baidu, Taobao, Douyin, Kuaishou, etc have taken turns to capture a large number of people sinking users that are difficult to obtain through online channels According to QuestMobile data, “DAU of Baidu APP on New Year’s Eve reached 100 million, a year-





on-year increase of % This year, when I opened the app store on the day after the Spring Festival Gala, the exclusive interactive partner of the Spring Festival Gala, JDcom, was not even ranked in the Top Let’s briefly talk about the magic power of implanting the Spring Festival Gala into this year’s Spring Festival Gala Has it failed? Of course, there are objective reasons why Internet companies have come to power one after another Everyone is not surprised that they are not full of curiosity and enthusiasm for trying at the beginning However, if you look closely at the details of this brand cooperation, there are many things worth discussing about cooperation with big IP or trading What are the experiences and lessons worth learning from spending a lot of money on marketing projects? As an old entertainment marketer, Yu Yu has been