The individual or client structure maintains a commercial

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He is not considered “qualified”. The lead : he shows interest in one of a company's services or products and seeks information. The prospect : their needs are clearly identified. He is considered “qualified”. The prospect is in the evaluation or decision phase of the purchasing process. The customer : this is the highest level of maturity in the purchasing process.  relationship with the company.

Definition of lead generation Lead generation brings Phone Number Data together all the techniques which consist of generating contact, whatever it may be, between a potential customer and a company. Lead generation is one of the main objectives of the marketing strategy of companies, in both BtoB and BtoC. The structure must both give a positive image of its organization and its services but also meet the needs of its targets. In this way, it will be able to arouse curiosity and provoke, in the individual, the desire to be contacted by a salesperson to find out more.




There are several methods to arouse the interest of your targets: Inbound marketing , Outbound marketing , Commercial prospecting. These methods are complementary and are used according to the sector of activity, the profile and the needs of the BtoB audience targeted by the company. CTA-LB-inbound-marketing The different types of leads There are 4 main categories of leads depending on the acquisition method.