How much budget can we allocate to each

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Strategic choice (macro level) We have analyzed the starting situation of our eCommerce and established concrete objectives to achieve. How do we achieve these goals? What are the steps to follow? It's time to answer these questions by planning a strategy. To do this, let's first define the budget we have: it would, in fact, be counterproductive to create a broad strategic plan full of activities and then have to reduce it due to the scarcity of resources. Once we have defined how much budget we can allocate, we define the strategy. What is the target we are addressing? What communication channels will we adopt? What message do we want to convey?  activity? For the moment, we will respond in a generic way to these activities, with a view to studying in detail - and therefore at a micro level - the strategic actions to be implemented.

Let's take an example, always based on the objective we established in the previous step. Objective: To be able to sell 15% more products in the "children's clothing" category in the next 12 months. Strategy: Paid ad campaigns. Social media marketing. Blogging. 4. Tactical implementation (micro level) Once the strategy has been defined at the macro level, we proceed to operate at the micro level to structure the tactical actions to be carried out day after day to Iraq WhatsApp Number Data achieve the set objectives. In particular, we will refer to: The methods and timing with which the activities will be carried out; The tools to be adopted; The people who will carry out certain activities. Let's go back to our initial example. Objective: To be able, in the next 12 months, to sell 15% more of the products in the "children's clothing" category. Strategy: Paid ad campaigns. Social media marketing. Blogging.






Traffic from Facebook and Instagram; How many users purchased after reading the blog articles; The average value of each purchase. At this point, we participate in trade fairs or organize events to create practical demonstrations for potential customers. Throughout this process, we cannot forget to measure the results obtained, to understand if the strategies implemented turned out to be the right ones or if the product did not meet expectations. In the latter case we will have to reflect on what went wrong and take it into account for the launch of the next products or to improve the current one. Are you about to launch a product on the market and want to create a strategy that includes the before, during and after phases? Contact unconsumed towards your company. In all of this, remember to dedicate a large part of the event to the practical test of the product, which can be used free of charge by the potential customer, and to answering the questions that will be asked of you.