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We must not forget that the topics of consumer interest mapped to the customer journey must have media or channels to respond to them, that is, to interact with customers. Keywords used by consumers as they go through the customer journey represent the micro moments they experience. We need to pay close attention to what kind of content, channels, and services consumers' micro moments should be responded to. ○ Drawing a customer journey map and closely monitoring the response status is ultimately to establish an Engagement on Demand system. But building this can never be a short-term task. Therefore, we must remember that, like painting a wall, we must reapply the entire product over and over again, that is, make long-term efforts to respond to consumer demands without any gaps.
If you want to visualize the customer journey at high resolution, search keywords and related data that contain Indonesia Phone Number consumers' micro moments, so a company trying to understand the customer journey must collect all keywords searched by consumers in the field, update them monthly, and systematically update them. must be analyzed.If you're wondering how to get more visitors to your website, increase conversion rates, and rank higher in search results pages (SERPs), you've probably heard that keyword research is important. One of the reasons why keyword research is important is because keywords capture the thoughts of potential customers who are likely to become customers. So is this keyword research only important for increasing website visitors and conversion rates? In fact, aside from improving website performance, keyword research plays a key role in most digital marketing strategies.
However, when conducting an actual digital marketing campaign in Korea, you may not have heard of conducting keyword research before creating a marketing strategy. The reason is that we do things as follows. Traditional digital marketing process 1. Set goals for your digital marketing campaign. 2. Secure a digital marketing budget. 3. Deliver RFP (key targets, key messages, campaign goals, and budget) to candidate advertising agencies. 4. propose marketing strategies, creatives, and media mix. 5. Through this pitching, the client company selects the agency for final negotiations. 6. If the budget is not provided, after the final negotiation target agency is determined, the final plan is determined through final discussions on marketing strategy, creative, and media mix according to the budget.
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