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It is a mistake to think that commercial success is achieved simply by selling a lot. A company with growth prospects must focus on aspects that are more qualitative than quantitative, that is, prioritize "selling better." In that sense, you cannot leave aside aspects that in the long term represent much more profitability, for example, those related to brand loyalty and reputation. Today this is carefully studied to be able to sell strategically. From there came dividing the process into phases and analyzing how it flows organically. This is called the business cycle or sales cycle. Let's see in this post what it is about.
What is the Sales Business Cycle? With the business cycle or sales cycle, experts refer to the group of processes that allow a conversion to occur. Of course, this cycle varies depending on the product or service and is taken into account from before contact with the customer until after the post-sales dynamic. The idea is that the better the CU Leads strategy in each of its stages, the better the sales can be . With this we talk about all those actions that we carry out in each of the phases, such as the search to attract the attention of potential clients, strengthen their desire or emphasize the need they have for the service or product that we offer them and their first approach.
What is an average sales cycle or period? An average sales cycle is defined as an economic indicator and allows us to know how long it takes to sell a product from its completion to making the sale. Of course, if the sales period is shorter, it will be more beneficial for the company, but everything will depend on the sector it belongs to and is in. How does the online sales cycle work? The Internet sales cycle maintains the essence of a traditional sales cycle. It continues to be a process with specific actions to convert a prospect into a customer, considering the best practices to approach it according to each phase you go through.
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