Business as usual or social network?

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The LinkedIn Video Feed is a new feature on Microsoft's business platform. Similar to familiar video feeds—most notably TikTok's—it focuses primarily on dynamic moving images and/or static clips. Video content has been around on LinkedIn for some time, and the new video feed now allows users to experience "doomscrolling" at its finest.

The video feed's features naturally include video playback and interactive elements such as likes, comments, and shares. As with other video feeds, the content displayed is suggested by the algorithm based on the user's interests and interactions—thus, it's personalized content.


Note: Videos can be up to 10 minutes long organically. We recommend keeping your videos between 10 and 60 seconds long, because let's face it: Nobody watches short videos much longer than that anyway.

These are the advantages of the LinkedIn video feed
LinkedIn's video feed now offers users new ways to share information. At the same time, it offers us marketers numerous benefits that can have a positive impact on your marketing strategy.

More authenticity: With the increasing use of AI-generated content, it's becoming increasingly important to appear authentic—especially in advertising. Videos give you the opportunity to convey your personality to your target audience in an unfiltered way, thus building a personal connection with them.

Increase your visibility: Publishing videos increases the organic reach of your LinkedIn video posts. Why? Because LinkedIn wants it. Currently, the algorithm (as with meta) favors native videos over other formats. This makes you visible, especially to people who don't yet know you. The increased visibility can generate more profile visitors, which, in the best-case scenario, also accelerates your follower growth.

Increased engagement rate: While the engagement rate of LinkedIn videos doesn't currently appear to be chile phone number data significantly  different from other formats , we expect this to change in the long term. Experience shows that videos attract significantly more attention than static content, and users are more likely to interact with video content.

LinkedIn Video Feed: How it works
You're probably wondering how best to approach creating a video for LinkedIn. Basically, you can follow the same recommendations that apply to TikTok and Instagram Reels.

Luckily, LinkedIn also gives you a few tips on how to best design your video. But we wouldn't be us if we didn't put them together for you.