Keep it clean and organized

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Specific - objectives must be aligned with the results the company wants to achieve on a larger scale Measurable - it must be possible to quantify the results achieved Reliable - goals must be realistic and competitive Relevant - must follow the company's values ​​and mission Thunderstorms - must be achieved in a specific period of time By setting objectives that respect the characteristics listed, it will be possible to obtain tangible results to analyze. . Strategic keywords Before starting to develop inbound campaigns for your B B company, it is important to carry out an accurate keyword analysis and identify a strategy.

It's important to ask yourself what your target people are typing into search engines, to identify what Photo Editing Services  their problems are and provide you with solutions. Analyzing the search volumes for each keyword then allows you to establish a hierarchy between them, to understand how to best include them in your marketing strategies . . Offer relevant content To develop a successful B B inbound campaign it is essential to make sure you have interesting content in your hands that can offer help to potential customers. Remember: Content should be informative and educational , not a sales pitch.



The formats may vary: e-book, webinar, podcast… whatever best suits the target audience. . Conversion path The conversion path is crucial in the transition from site visitor to lead . A good path is made up of five elements: Clear CTA landing page form positioned at the top of the landing page thank you page thank you email inbound campaigns . Automated lead nurturing campaign Once a site visitor has converted into a lead, it is crucial that he is not left alone but that he is immediately, or almost immediately, reached by a follow up email.