Coming to your website

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Improve your visibility in SERPs and, possibly, domain authority. If you decide to do social media marketing, you want to do it right. Here are a few metrics you need to monitor to improve your results.  Traffic from social media This metric indicates the total traffic  from social media networks. For instance, it can come from a tweet you’ve recently posted if one of your followers clicks on the link you put in it. Social media traffic can be tracked via Google Analytics—it will be displayed as social traffic alongside organic, referral, and paid search sources.

Why does social traffic matter? Even though the main focus is on organic traffic today, the more diverse your website traffic profile is, the better. Your solid social media presence can also help you generate more converting traffic. And, your social media accounts can also philippines photo editor be a + point to building authority in your industry.  Engagement Engagement is the metric indicating how your followers respond to your social media content. You can review this metric in the Analytics tab of each respective social media platform. Here’s how it looks on Facebook.



Facebook engagement What if your engagement is too low? As we mentioned, social media engagement is tied to the quality of content you’re uploading. If your followers find it not interesting or irrelevant, your engagement rates will reflect it. Humanizing your brand can also help boost interest in your brand. Post content featuring people working for your business and what happens behind the scenes.  Reach You can also track the reach for each of your social media posts. On Facebook, this metric can be found next to the engagement column.