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The customer is the center of attention The goal of flywheel is to provide unique value to the customer - every action must take into account their opinions. Flywheel and sales funnel – differences Customer preferences are constantly changing, so models that were effective in the past no longer necessarily fulfill their function today. This is believed to be the case with the sales funnel. So what are the differences between the traditional scheme.

The flywheel model Linearity , which suggests that individual activities follow one another. However, consumer behavior is slightly more complex and there may be deviations from the generally accepted model. The funnel phone number list assumes that the process ends with a conversion, e.g. the purchase of a product. At flywheel, we focus on trust and long-term relationships, where the first positively completed transaction is actually halfway. One-sided relationship.



The sales funnel only presents a situation when a company tries to establish contact with a customer. In flywheel, where social media plays a huge role - both parties can initiate communication, exchange experiences and, most importantly, create products and services. Website functionality The traditional approach makes little mention of the user's experience while using the website. Currently, it is an important element that determines the consumer's experience and the perception of the company as professional. For this reason, take care of the optimization and appearance of your website and adapt it to m-commerce , i.e. handling transactions via mobile devices.