If you’re looking for someone to help with your digital marketing

gibehiw189

Your local business category tells search engines which types of searches you’re relevant. It puts your listing in a group that is easy to categorize. You’ll be asked to categorize the business whenever you create a new Google My Business listing (or nearly any other local business listing). Google usually allows you to choose up to 10 categories from the pre-set list. Categorising is imperative to your business as it determines your company’s ability to rank in Google’s local results packs.

Examples: Wendy’s is a fast-food restaurant that also sells desserts. Thus, it should choose the category “Fast Food Restaurant”, adding “Hamburger restaurant” in the additional category, but not “Dessert Restaurant” A Pizza real estate agent email list Hut that offers takeaway and delivery but no indoor dining should use the category “Pizza Delivery” with the additional category of “Pizza Takeout”. These are more specific categories than the much larger “Delivery / Take-out Restaurants” A boutique hotel with no swimming pool should use the category “Boutique hotel” and should not include “Swimming pool” in the category Sports injury clinics should categorise themselves as healthcare providers, instead of under Health and lifestyle.



Ray of health website Ray of Health, for example, provides information on sports injury treatment in Singapore and should be categorised as such. Categories are essential as they help customers find accurate, specific results for services they are looking for. The business should not use too many categories as this would be over-categorising. They should stick to a few categories that are as specific as possible. Use categories to represent your overall business rather than keywords that describe its attributes. Google usually includes the most general of categories. Such as, when selecting a specific category such as a Beach Resort, Google will include categories such as “Resort hotel”, “Hotel” and “Beach”. There is no need to be too repetitive when it comes to categorising.