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Advanced tips for PrestaShop Advanced tips for PrestaShop #1 Take care not only of SEO, but also of UX Positioning your store on PrestaShop is not all you can do to increase sales. An equally effective strategy is SXO , a combination of SEO and UX. Thanks to this, organic traffic obtained from the search engine is valued. The basic elements of SXO are : optimization of contact forms and the ordering process, A/B testing, and UX and UI design. #2 Implement redirects Redirections are used, among others, when deleting subpages .

Internal links to the deleted item will then return a 404 error . To avoid this situation, implement appropriate redirection to the new URL. Additionally, redirects convey "authority", so the indicated subpage has a chance to rank as high as the removed content. #3 Remember Email Data  about canonical and noindex links When implementing SEO for PrestaShop, you should take care of appropriate canonical links , placed, among others, on pagination subpages. This avoids duplication of the same content displayed on different URLs.




Equally important from the positioning point of view is the noindex tag , the presence of which in the source code tells the Google robot not to index the URL. This element is used on subpages such as the shopping cart or the registration and login panel. Example of the noindex tag Do you already know how to position your store on PrestaShop? SEO activities undertaken in a PrestaShop store require knowledge of ethical positioning practices, technical optimization, content marketing and link building. If you need expert help, contact our SEO agency . Read more July 19, 2022 How to start positioning an online store? Guide As an entrepreneur, have you ever wondered what makes an ideal customer? Of course, many definitions could be cited here.