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Back to Articles Jan , How to Create a SuccessfulSocial Media Plan ArticlesSocial Media Marketing by media is a great way to engage with your audience. The social mediachannels available offer marketers an opportunity to drive brand awareness, getinsights and create meaningful relationships with potential and existingcustomers. But to be successful on social media, you need a plan. You need todo your research, use the key social networks, know what your competitors aredoing, and create content that connects with your target audience.
So whetheryou’re struggling to make an impact and get engagement on social media or orjust started to experiment with a new platform, today is the day to develop asocial media plan that makes your efforts and posts more successful. Know yourbrand Understand Find Your Mobile Number List your audience Know your social media channels Conduct a competitiveanalysis Set up and optimize accounts Create mission statements Establishmetrics Create and schedule content Social Media Channel Tracker Download FreeTemplate Know Your Brand This step can be harder for smaller companies thathaven’t given who they are much thought. If you sell pizza, you are a pizzajoint. If you are a printer, you provide printing services. Right? Well, yesand no. Creating a business today has to go beyond the products and servicesyou offer.
You have to create a brand that will attract people to your servicesbecause that’s what sets you apart from the rest. Consider all aspects of yourbusiness and look for things that are uniquely yours. If you are a pizza joint,your unique selling point might be that you specialize in locally-sourcedingredients and want to keep your business sustainable. If you are a printer,you might be committed to the environment, and so you use speciality inks andrecycled paper. Define your brand, and you will be on your way to creatingexcellent and relevant content. Know Your Audience Now that you have a betteridea of who you want to be, you can consider targeting a more specificaudience. Already, you can see how the first step ties into the second. Look atcreating a more detailed buyer persona for your audience and focus on what willattract them to your social media pages. Some things to consider when lookingat your target audience are: Age Location Job title Income Pain points orchallenges that your business can solve Interests or hobbies Values or goals totie into social issues they care about Most used social network “Social mediaisn't a notice board. It's about what people are interested in.
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