Nicola Onida Digital Marketing

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This confirms the second reason: capturing their attention allows you to make them remember you. First of all, through Microcopies you allow the user to follow a coherent path within the web platform they are on. Writing Microcopy is like marking the user experience with easily understandable road signs Microcopy what are road signs for? Easy Web Marketing Nicola Onida Digital Marketing Let's face it: this is definitely not Microcopy Few communicative elements to capture the user's

attention and accompany him towards the best choice - in a different way 1000 Mobile Number List from what is usually read on the web. But the real goal of a well-thought-out Microcopy is to offer a unique User Experience for your website. Endowing it with character and uniqueness through the personalized text messages you have designed for each individual stage of the user journey. I'll give another example. What is the difference between a luxury store and a fast fashion store? The Microcopy! (Obviously much else makes the difference but UX Writing is a differentiating factor.) Microcopy: what are they for luxury e-commerce Easy Web Marketing





The first stands out for its hospitality , exclusivity and the quality of the product. The customer knows that he can count on a privileged type of communication. The second will speak to a different target. Therefore he should adopt a different communication style, tone of voice and micro navigation messages. Knowing how to differentiate yourself among the myriad of websites with targeted communication will always allow you to enter the heart of your visitor. Even after a long time.