A website with poor architecture could appear less professional,

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make users work harder than expected leading to annoyance, and most importantly, negatively affect conversion. If the user does not understand or is not able to find what they were looking for, then the Architecture of our website has failed. Therefore we conclude that Information architecture is a discipline that we must take into account throughout all phases of development of any website. As we have seen, it helps us optimize and improve the browsing experience and keep our users at the center of the design process. We are experts in User Research. We find answers to complicated questions.How UX research can drive innovation Laura Abad July , Est.

Reading: minutes Paper plans Many of you will have thought about what innovation is, how it works or even about the steps that companies follow to create products, technologies or services capable of breaking our habits and breaking our patterns Brazil Mobile Number List Nowadays, innovating means redefining, completely changing the way a user thinks about a specific product (Verganti, ), managing to impress them and go one step ahead of them, having the possibility of modifying their mental model. According to Roberto Verganti, promoter of the Design Driven Innovation strategy, changing the emotional and symbolic content of products through compression and changes in society, culture and technology, is vital to propose new visions and meanings of products.



and services that surround us, and therefore, to innovate. Verganti shows that novelty occurs when there is a break in meaning combined with a break in the technology that is used. It is, at this moment, when User-Centered Design takes on its relevance in the process. Now, where is the research? Research, in itself, helps to know the reasons for a problem, as we would say “get to the heart of the matter.” For this reason, research helps to “diverge, explore and converge” and can be present at all stages of the design process, obtaining a complete understanding of the users. Graphic with research process Depending on the phase of the process we are in, innovation will help us in different ways: Depending on the phase of the process we are in, innovation will help us in different ways: Understanding what matters Helping to identify and structure the challenge. Defining and guiding in the opportunity space.