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From the crowd. Communication style in the Reishunger newsletter Casual, humorous and likeable: the concise and consistent language makes the Reisletter from reishunger.de stand out from other newsletters. Reach your target group & build a recipient list Last but not least: Where and how you best draw your subscribers' attention to your newsletter also depends on your target group. The more you know them, the better: You can then place targeted advertisements on Google, for example, but also in similar newsletters or on websites where they are active.
The best thing to do here is to use your findings from the status quo analysis and Special Data examine them for new potential. However, your most important point of contact when collecting new recipients is always your own website . In my blog post “ Acquiring new newsletter subscribers: 3 levers,” I told you how to best structure your newsletter registration there and which other channels you can use to acquire addresses for more reach! " summarized. Step 3: What goes in? Concrete topic planning.
You now know exactly where your email marketing should take you – now you can start planning the specific content! The content decides whether you can motivate your target group to carry out a certain action - and ultimately whether you can achieve your goals . The crucial question: What topics do you want to fill your newsletter with? Of course, this depends entirely on the initial situation, your target group and your set goals. To do this, put yourself in the shoes of your (potential) readers and try to understand their wishes and needs .
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