The big advantage of being able to rely on

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You can take advantage of Google’s strength, which has caught up with Adroll in the last few years.  Google Analytics is to find the right audience and avoid adding an additional script. LinkedIn Ads LinkedIn Ads is the only professional social network of note. It can display sponsored content, but also banners or send emails based on a retargeted audience.

This is a recent ad-on and means you need to install Insight Tag. Twitter Phone Number Data Ads Twitter Ads are often seen as less significant for B2B. It’s true that it’s targeting can be “broad” at times, but it is excellent if you use it for sponsored tweets. Facebook Ads Facebook Ads can also be discouraging for B2B marketers. Again, really targeting your audience can be hard.





And yet, so many people still use Facebook, that it can be really effective for retargeting, even more so than something such as Twitter. Steps to get started Define budget and targets You don’t need a big budget to start retargeting – it’s another big advantage – rather than bidding on keywords (CPC), you’re targeting specific people. A retargeted audience is a ‘defined’ audience. So, it’s possible to start retargeting with a budget of £300 a month.