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Use local SEO tactics What do you do when you want to find a good restaurant nearby? Many people grab their mobile device and do a quick search on Google. In fact, 82% of US shoppers who use their smartphones to help them shop use "near me" searches. They then scan the search results and narrow down their search based on reviews. This is how customers find the perfect store, restaurant or other local business. GBP Screenshot by Britney Steele So, if you run a local business, optimize your website for local searches. Start by doing keyword research to find out what local search terms your target customers are using . To increase your chances of ranking, find search terms with high search volume and relatively low competition.
Pay attention to long-tail keywords that are more detailed and represent a more specific search intent. The more specific they are, the more likely a customer is to search for it and direct it to your content. For example, instead of “restaurants near me,” you might Hong Kong Phone Number Data Buse “Italian restaurants with outdoor seating near me,” “vegan restaurants open late near me,” or “Mexican restaurants with delivery near me.” Of course, your keyword choice will depend on the type of business you operate and the type of services you offer. Use this specificity to your advantage by paying attention to modifiers or details in keywords that can differentiate your business from your competitors. Then, apply these keywords to your web pages.
If you run an Italian restaurant in New York, find a way to seamlessly implement “Italian restaurants in New York” anywhere on your website. Doing this will allow you to target customers who are close to the area you serve, which will increase your chances of attracting the right customers. Here are some other ways to optimize your website for local SEO : Create a Google Business Profile that provides your address, phone number, business hours, and other important information customers might want to know. Add your business to local directories. Prioritize reviews. Create a page for each product, service or location. Use relevant keywords. Use NAP citations meaning Name, Address and Phone Number. Place this information in the footer of your website.
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