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If you’re trying to reach a younger demographic, for example, TikTok is the place to go. Want to reach working professionals? Try LinkedIn. With social media platforms rising in popularity, you can’t miss out on all the benefits they offer. PPC trend #10: Using Amazon for advertising you’ll want to give advertising on Amazon a try. With 89% of people more likely to buy from Amazon than any other ecommerce vendor, you want to take advantage of every opportunity to turn browsers into customers. Amazon offers Sponsored Products ads, which operate on a cost-per-click (CPC) basis.
These ads appear in product search results alongside Chinese Australia Phone Number List other product listings. These ads work like Google PPC ads –– they appear before the organic search results. Sponsored product ads on Amazon's website for coffee makers Using Amazon as an advertising platform is a great way to expand your business’s reach and put your products first for shoppers. Over 34% of Amazon sellers are already increasing advertising spend on Amazon, so don’t miss your opportunity to sell more through advertising on the platform! PPC trend #11: Taking advantage of Ads Data Hub Next up on this list of pay-per-click trends, let’s talk about Ads Data Hub.
Ads Data Hub is an excellent tool from Google for helping you meet your business’s goals and drive better results with your ads. Ads Data Hub enables you to create a custom analysis of your campaigns that aligns with your company’s specific objectives. You can import the first-party data you collected and use it with your event-level ad campaign data. By combining these two data sets, you gain new insights into your audience and better understand them. You can also improve the efficiency of your advertising campaigns and create more effective campaigns that drive revenue for your company. PPC trend #12: Using Google AdMob to get more from in-app ads Many top paid search trends involve using Google’s software to enhance your campaigns.
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