By using free tools (Google Search Console

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This keyword would bring 150 orders per month: if your average basket is on average €30, SEO allows you to generate 150 x 30 = €4,500 in turnover over one month. And even then, it’s just the A keyword! Conclusion Not investing in SEO rarely has a direct cost (except case no. 1), it is rather a combination of a savings opportunity and a loss of profit. Investing in SEO should also not be a decision to be taken to the detriment of SEA, it should rather be seen as a complementary lever and part of a more strategic and unified vision of search.


By using free tools (Google Search Console, Google Keyword Planner, etc.), and of course SEA data if you have it, it is possible to know traffic and conversion or revenue forecasts on linked keywords. to your Hong Kong Phone Number business . You can then compare these forecasts to the average basket on your site. For example : let's imagine that the tools allow you to estimate the number of monthly visits to keyword A by SEO at 5,000, with a conversion rate of 3%.



To know more Lionel Millet is Team Leader SEO at Keyade , a digital marketing agency specializing in online acquisition. With more than 8 years of experience with advertisers and agencies, Lionel Millet is a specialist in SEO and SEA acquisition issues, for brands in sectors as diverse as retail, travel, food and even luxury.